The country’s e-commerce market grew at an estimated 25-27% year-on-year in the first eight months of 2025, much higher than the government’s 20-22% target.
The Ministry of Industry and Trade, which provided the data, has since revised upward its growth scenarios for the entire year, targeting a 25.5% growth rate compared to 20-22%.
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A delivery person arranges packages in Hanoi in February 2024. Photo by VnExpress/Ngoc Thanh |
Earlier, data for the first six months from YouNet ECI, a consultancy specializing in e-commerce growth, showed the combined gross merchandise value of four biggest online retail platforms, Shopee, TikTok Shop, Lazada, and Tiki, rose by 23% to VND222.1 trillion (US$8.4 billion).
Essential product categories such as health, food and beverages, and mother and baby all recorded double-digit growth, showing that e-commerce is becoming a long-term consumption channel, he added.
Major shopping platforms have reported a surge in buying also thanks to their promotions.
Shopee reported that orders on its official store at Shopee Mall on Sep. 9, a big discount day, were six times the normal number. Orders via live streaming (Shopee Live) and premium stores (Shopee Premium) increased by 50 and 18 times.
Shopee Vietnam CEO Tran Tuan Anh described this as a “launch boost” that helped sellers and brands accelerate growth heading into year-end.
Lazada’s Southeast Asia region statistics for the Sep. 9 event showed double-digit increases in the fashion, personal care, figurines, and collectibles categories.
